Sports Industry Management and Innovation Certificate Program
students: earn a validated Certificate in Sports Industry Management and InnovationProgram in approximately 10–15 hours, self-paced. A limited number of seats remain.
For UT Austin students:
14-day withdrawal (full refund) before completion
Self-paced · Start immediately
Students can enroll at heavily discounted prices through the enrollment deadline -
from $299 to $99.00
students are eligible through August 31st, 2026.
Enrollment closes at 11:59 PM CT. If you plan to enroll, we recommend completing
enrollment before the deadline.
Why this certificate matters
96%
Employers suggest certificates strengthen applications
$12K
Average reported salary increase with certificate
9/10
Hiring managers prioritize candidates with certificates
Based on industry surveys and self-reported outcomes from certificate program completers.
Individual results may vary.
Program Overview
Overview
Overview
The Sports Industry Management and Innovation Certificate Program is designed for college students interested in developing strong, in-demand sports industry management and innovation skills required across a wide range of roles and organizations within the sports sector. It provides a comprehensive understanding of sports industry management and innovation, covering core concepts, tools, and techniques used to support operations, strategy, and innovation in professional sports environments.
Whether you are applying for internships, your first job out of college, or competitive early-career positions, this program helps prepare you for roles where sports industry management and innovation knowledge is a required skill and a core part of the job.
Key Features
Audience
Designed for students interested in sports industry management and innovation and roles that involve sports operations, marketing, business development, and organizational strategy. The program is well suited for students across business, sports management, communications, and arts and sciences, as well as anyone seeking to strengthen their résumé for sports-focused roles across industries.
Duration
Four months of access per semester to course materials and resources. At the end of four months, you can renew your access if needed.
Time to Complete
Expected to be completed within 10 to 15 hours, allowing for flexible, self-paced learning.
Certificate
Certificate in Sports Industry Management and Innovation.
Optional Custom Emphasis
Leveraging advanced AI technology, the program offers a personalized learning experience that allows students to tailor their certificate toward a specific industry or career direction.
Rather than focusing solely on abstract management concepts, students may select an emphasis aligned with the types of roles or organizations they are interested in pursuing, such as professional sports organizations, athletic administration, sports marketing, sports analytics, or event management.
For example, a student interested in professional sports organizations may choose an emphasis in professional sports management. This emphasis would be reflected in the title of the certificate earned; for example:
Certificate in Sports Industry Management and Innovation, Emphasis: Professional Sports Management
This approach helps students clearly communicate relevance to employers while maintaining broad applicability across industries.
Why This Certificate Matters
Sports industry management and innovation skills appear in job descriptions across the sports and entertainment sectors. This certificate provides a clear and credible way to demonstrate management and strategic ability, readiness for sports-focused roles, and the skills employers expect.
Key Features
No key features available.
Optional custom emphasis
No custom emphasis available.
