Digital Marketing Certificate
students: earn a validated Certificate in Digital Marketing in approximately 10–15 hours, self-paced. A limited number of seats remain.
For UT Austin students:
14-day withdrawal (full refund) before completion
Self-paced · Start immediately
Students can enroll at heavily discounted prices through the enrollment deadline -
from $299 to $99.00
students are eligible through August 31st, 2026.
Enrollment closes at 11:59 PM CT. If you plan to enroll, we recommend completing
enrollment before the deadline.
Why this certificate matters
96%
Employers suggest certificates strengthen applications
$12K
Average reported salary increase with certificate
9/10
Hiring managers prioritize candidates with certificates
Based on industry surveys and self-reported outcomes from certificate program completers.
Individual results may vary.
Program Overview
Overview
Overview
The Digital Marketing Certificate Program is designed for college students interested in developing digital marketing skills required across a wide range of roles and industries. It provides a comprehensive understanding of digital marketing, covering core concepts, tools, and techniques used to promote, analyze, and grow products, services, and brands in online environments.
Whether you are applying for internships, your first job out of college, or competitive early-career positions, this program helps prepare you for roles where digital marketing skills are a required part of the job.
Key Features
Audience:
Designed for students interested in digital marketing and roles that involve online marketing strategy, content creation, and campaign performance. The program is well suited for students across business, communications, and arts and sciences, as well as anyone seeking to strengthen their résumé for digital marketing–focused roles across industries.
Duration:
Four months of access per semester to course materials and resources. At the end of four months, you can renew your access if needed.
Time to Complete:
Expected to be completed within 10 to 15 hours, allowing for flexible, self-paced learning.
Certificate:
Certificate in Digital Marketing.
Why This Certificate Matters:
Digital marketing skills appear in job descriptions across industries. This certificate provides a clear and credible way to demonstrate marketing and campaign strategy ability, readiness for digital marketing–focused roles, and the skills employers expect.
Optional custom emphasis
Optional Custom Emphasis
Leveraging advanced AI technology, the program offers a personalized learning experience that allows students to tailor their certificate toward a specific industry or career direction.
Rather than focusing solely on abstract marketing concepts, students may select an emphasis aligned with the types of roles or industries they are interested in pursuing, such as consumer and retail, technology, healthcare, professional services, or media and communications.
For example, a student interested in brand and growth-focused roles may choose an emphasis in brand growth strategy. This emphasis would be reflected in the title of the certificate earned; for example:
Certificate in Digital Marketing, Emphasis: Brand Growth Strategy
This approach helps students clearly communicate relevance to employers while maintaining broad applicability across industries.
