Content Strategy Certificate
students: earn a validated Certificate in Content Strategy in approximately 10–15 hours, self-paced. A limited number of seats remain.
For UT Austin students:
14-day withdrawal (full refund) before completion
Self-paced · Start immediately
Students can enroll at heavily discounted prices through the enrollment deadline -
from $299 to $99.00
students are eligible through August 31st, 2026.
Enrollment closes at 11:59 PM CT. If you plan to enroll, we recommend completing
enrollment before the deadline.
Why this certificate matters
96%
Employers suggest certificates strengthen applications
$12K
Average reported salary increase with certificate
9/10
Hiring managers prioritize candidates with certificates
Based on industry surveys and self-reported outcomes from certificate program completers.
Individual results may vary.
Program Overview
Overview
Overview
The Content Strategy Certificate Program is designed for college students interested in developing strong, in-demand content strategy skills required across a wide range of roles and industries. It provides a comprehensive understanding of content strategy, covering core concepts, tools, and techniques used to plan, organize, and optimize content for marketing, communications, and digital platforms in professional environments.
Whether you are applying for internships, your first job out of college, or competitive early-career positions, this program helps prepare you for roles where content strategy and content planning skills are a required part of the job.
Key Features
Audience
Designed for students interested in content strategy and roles that involve content planning, digital communications, and brand messaging. The program is well suited for students across arts and sciences, communications, business, and related fields, as well as anyone seeking to strengthen their résumé for content-focused roles across industries.
Duration
Four months of access per semester to course materials and resources. At the end of four months, you can renew your access if needed.
Time to Complete
Expected to be completed within 10 to 15 hours, allowing for flexible, self-paced learning.
Certificate
Certificate in Content Strategy.
Optional Custom Emphasis
Leveraging advanced AI technology, the program offers a personalized learning experience that allows students to tailor their certificate toward a specific industry or career direction.
Rather than focusing solely on abstract planning concepts, students may select an emphasis aligned with the types of roles or industries they are interested in pursuing, such as digital marketing, brand communications, media and publishing, content marketing, or social media strategy.
For example, a student interested in digital marketing roles may choose an emphasis in digital content marketing. This emphasis would be reflected in the title of the certificate earned; for example:
Certificate in Content Strategy, Emphasis: Digital Content Marketing
This approach helps students clearly communicate relevance to employers while maintaining broad applicability across industries.
Why This Certificate Matters
Content strategy skills appear in job descriptions across industries. This certificate provides a clear and credible way to demonstrate content planning and strategic communication ability, readiness for content-focused roles, and the skills employers expect.
Key Features
No key features available.
Optional custom emphasis
No custom emphasis available.
